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Nomination (jewelry)

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Nomination
Company typePrivate
IndustryJewelry
Founded1983
FounderPaolo Gensini
Headquarters
Sesto Fiorentino
,
Italy
Area served
Worldwide
ProductsItalian Charm Bracelet, watches
Websitewww.nomination.com/us_en/

Nomination is an Italian-based global jewelry brand, best known for its Italian Charm Bracelet or the Nomination bracelet.

History[edit]

Nomination Composable bracelet

The brand was founded in 1983 with the first company name G4 by Paolo Gensini in Sesto Fiorentino, nearby Florence, Italy, a city with a centuries-old tradition of goldsmiths and jewelers.[1][2] Working as an ice cream maker in youth, Paolo Gensini decided to create a customizable bracelet just like the flavors of an ice cream that everyone can choose something unique. In 1987, Paolo Gensini designed the Composable bracelet with gold letters and symbols named with the trademark Nomination that later in 2000s gave its name to the Company itself, becoming a brand. Each bracelet was personalizable with various themes, letters, numbers, symbols etc.[3][4][5][6]

In the 90s, the bracelet was a huge success first in Italy, and then in the early 2000s in the North European countries and straight after the United States. Since the bracelet came from Italy, it was called the Italian Charm Bracelet or the Nomination bracelet. In the 2000s, Nomination named this collection Composable, to protect its brand. It is made of more than 3,000 links with various themes.[7][8]

In 1996, the company opened the first monobrand store in Milan.[9][10][11] In 2008, Nomination celebrated 25 anniversary of the brand and launched a new line of Silvershine Composable Collection.[12]

In 2014, Nomination received Michelangelo's David Award that, thanks to their professional activity, "have brought the name of Florence high in the world".[13]

In 2019, the brand launched the "One for you, one for me" campaign, which aimed to show a connection among individuals, mirroring the interlocking links of Nomination bracelets. The brand's catalogue featured nearly 2,500 links.[14] During the COVID-19 pandemic, Nomination continued to invest and promote new projects, enhance electronic commerce. At the same time, the company operated five thousand independent retailers and 50 singlebrand stores.[15]

In 2023, the company launched its first flagship store in Cape Town at the V&A Waterfront.[16]

The company launches every season a new Links design for the Composable bracelet and new complete jewelry collections.[17] As of 2023, Nomination is sold in more than 40 countries through independent jewelry stores and in singlebrand stores in the main cities worldwide.[18][19]

References[edit]

  1. ^ "Nomination, quel gioiello nato dal gelato". la Repubblica (in Italian). 2014-10-20. Retrieved 2024-06-04.
  2. ^ Eccellenza, innovazione e tradizione. Il sole 24 ore. 2014-03-14.
  3. ^ "The History of Nomination Jewellery". First Class Watches Blog. 2022-02-27. Retrieved 2024-06-04.
  4. ^ Roden, Arabella (2019-04-08). "Why consumers still love customisable jewellery". jewellermagazine.com. Retrieved 2024-06-04.
  5. ^ "Italian jewelry like no other | Philstar.com". www.philstar.com. Retrieved 2024-06-04.
  6. ^ "I dieci anni dello store di Nomination: compleanno, cocktail party e sorprese". Il Giorno (in Italian). 2016-04-16. Retrieved 2024-06-04.
  7. ^ Redazione (2020-01-10). "Alessandro Gensini ci svela il futuro del Composable Nomination". Fashion Times (in Italian). Retrieved 2024-06-04.
  8. ^ IT, FashionNetwork com. "Nomination: esplode sui social un revival anni '90, ma il brand resta fedele alla sua cifra avanguardistica". FashionNetwork.com (in Italian). Retrieved 2024-06-04.
  9. ^ Il Giorno-Ed Nord Italia (in Italian). 2016-04-19. p. 14.
  10. ^ "I dieci anni dello store di Nomination: compleanno, cocktail party e sorprese". Il Giorno (in Italian). 2016-04-16. Retrieved 2024-06-04.
  11. ^ "Nomination spinge l'eCommerce con un nuovo configuratore online". Digital4. 2023-07-12. Retrieved 2024-06-04.
  12. ^ Nomination spegne 25 candeline e guarda avanti con fiducia. Metropoli. 2008-09-21.
  13. ^ "Nomination: premio e iniziativa benefica". orafoitaliano.it (in Italian). 2014-03-27. Retrieved 2024-06-04.
  14. ^ Nomination vara il rilancio del bracciale-icona componibile. MF Fashion. 2019-11-20.
  15. ^ Innovazione e qualita a Secto. Bisenziosete. 2021-02-05.
  16. ^ "Exclusive Q&A with Alessandro Gensini of Nomination Italy". www.glamour.co.za. Retrieved 2024-06-04.
  17. ^ Il made in Florence che guarda all'estero. il sole 24 ore. 2011-10-31.
  18. ^ Pieraccini, Silvia (2019-10-29). "Nomination reinventa il primo bracciale componibile". Il Sole 24 ORE (in Italian). Retrieved 2024-06-04.
  19. ^ Innovazione e qualita a Secto. Bisenziosete. 2021-02-05. p. 29.
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