Beastie Boys Square

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Coordinates: 40°43′12.3″N 73°59′18.1″W / 40.720083°N 73.988361°W / 40.720083; -73.988361
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Beastie Boys Square
Map
LocationLudlow & Rivington, NYC
Coordinates40°43′12.3″N 73°59′18.1″W / 40.720083°N 73.988361°W / 40.720083; -73.988361

Beastie Boys Square is the name given to the intersection of Ludlow and Rivington streets on the Lower East Side of Manhattan in New York City.[1][2] The intersection was immortalized when it appeared on the Beastie Boys' 1989 album Paul's Boutique.[3][4]

After a decade of petitioning the community board the vote was approved in July 2022 and, on September 8, 2023 the intersection was officially renamed with an event at which both Mike D and Ad-Rock spoke at.[3][5][6]

Panorama photo of Beastie Boys Square.

History[edit]

The corner was featured on the Beastie Boy's second album Paul's Boutique.[7] The photograph was shot by Jeremy Shatan but the album cover credited Nathaniel Hornblower, an alias used by Adam MCA Yauch.[7]

The photo on the cover is of Lee's Sportswear store at 99 Rivington St. but when the album is unfolded, it reveals a complete panorama of the intersection. A fictional sign was places at 99 Rivington titling the store Paul's Boutique.[7]

LeRoy McCarthy, a former music industry rep, began to advocate for the intersection of Ludlow and Rivington to be renamed after Adam Yauch's death in 2012.[8][9] [10] He started the petition with a facebook page and a Change.org petition.[11][12] The original petition by McCarthy is quoted from NYC.gov as:[13]

In 2014, Community Board 3 voted 24-1 against the renaming citing city policy that community involvement with the location needed to be ongoing for at least ten years previous to the application for renaming.[8][4][14] Final approval for the renaming ended up requiring several votes from the transportation board, the community board and the city council.[15][16][17]

In July 2022, the city council approved the renaming of the intersection to Beastie Boys Square.[8] The dedication happened on September 8th, 2023 about a month after Hip Hop celebrated its 50th anniversary.[18]

Beastie Boys Square is the second location in NYC memorializing the Beastie Boyz; a park in Brooklyn has been renamed Adam Yauch Park.[15][19]

The corner location is now home to a Wolfnights Gourmet Wrap restaurant while the other corners of the intersection are occupied by restaurants Pretty Ricky's and Noodle House.

25th anniversary mural[edit]

In 2014, artist Danielle Mastrion painted a mural of the Beastie Boys at the location where the album cover was shot.[7] The mural is on the side of the Wolfnights restaurant and was painted in dedication for the 25th anniversary of the Paul's Boutique LP release.[20][21]

The mural's advocation was also spearheaded by LeRoy McCarthy.[22]

References[edit]

  1. ^ Bocanegra, Michelle (2023-09-09). "NYC officially renames Ludlow and Rivington streets 'Beastie Boys Square'". Gothamist. Retrieved 2024-05-18.
  2. ^ "Local board kills move to name NYC corner after Beastie Boys". Los Angeles Times. 2014-01-30. Retrieved 2024-05-25.
  3. ^ a b Richards, Will (2023-09-10). "'Paul's Boutique' intersection officially renamed Beastie Boys Square". NME. Retrieved 2024-05-18.
  4. ^ a b Kreps, Daniel (2023-09-09). "See Ad-Rock and Mike D Celebrate Naming of Beastie Boys Square: 'F-cking Awesome'". Rolling Stone. Retrieved 2024-05-18.
  5. ^ "Beastie Boys celebrate renamed NYC intersection". 2023-09-10. Retrieved 2024-05-18.
  6. ^ "NYC's 'Beastie Boys Square' finally approved after 9-year fight". 2022-07-14. Retrieved 2024-05-23.
  7. ^ a b c d "The Location of Paul's Boutique". Atlas Obscura. Retrieved 2024-05-25.
  8. ^ a b c Holtermann, Gabriele (2023-09-10). "'Ch-check it out:' Lower East Side street co-named 'Beastie Boys Square' | amNewYork". www.amny.com. Retrieved 2024-05-18.
  9. ^ "Push to Rename Sq - NY POST". 12 January 2014. Retrieved 2024-05-23.
  10. ^ https://www.brooklynvegan.com/petition-aims-t/
  11. ^ Stutz, Colin (2013-12-18). "Petition Launched to Name Manhattan Corner 'Beastie Boys Square'". Billboard. Retrieved 2024-05-23.
  12. ^ Fact (2013-12-17). "Paul's Boutique street could be renamed "Beastie Boys Square"". Fact Magazine. Retrieved 2024-05-23.
  13. ^ https://www.nyc.gov/html/mancb3/downloads/calendar/2014/Beastie%20Boys%20Square%20Resolution.pdf
  14. ^ "One man's fight for 'Beastie Boys Square' in Lower East Side". 2019-07-25. Retrieved 2024-05-23.
  15. ^ a b "New York Man Fights For The Right To Bring 'Beastie Boys Square' To The 5 Boroughs - CBS New York". www.cbsnews.com. 2014-01-14. Retrieved 2024-05-23.
  16. ^ Michaels, Sean (2014-01-31). "Beastie Boys Square plan rejected by New York officials". The Guardian. ISSN 0261-3077. Retrieved 2024-05-25.
  17. ^ Ayers, Mike (2014-01-13). "Community Board to Vote on 'Beastie Boys Square'". Rolling Stone. Retrieved 2024-05-25.
  18. ^ "Beastie Boys Celebrate 'Beastie Boys Square' Naming in New York: 'Makes Me Really Happy'". Peoplemag. Retrieved 2024-05-19.
  19. ^ https://www.nycgovparks.org/parks/adam-yauch-park
  20. ^ https://www.spin.com/2014/07/pauls-boutique-mural-beastie-boys-new-york-corner/
  21. ^ Grow, Kory (2014-07-25). "Beastie Boys Get Commemorative Mural in NYC". Rolling Stone. Retrieved 2024-05-25.
  22. ^ Peters, Mitchell (2014-07-26). "Beastie Boys Mural Being Painted on 'Paul's Boutique' Street Corner In NYC". Billboard. Retrieved 2024-05-25.

Links[edit]

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